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Children's Activity Association Founding Member What's On 4 Awards

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A multi-award winning team - worldwide!

We're thrilled that Sam WIlloughby, Founder and Managing Director of What's On 4, has been awarded the Pitman SuperAchievers Entrepreneur of the Year 2016 title. 

Judges specifically highlighted Sam's pivotal role in the CAA saying:

“...her ‘value’ was bigger than just herself and her own business.  She is actively putting something back into the welfare of children as a whole.  She has taken a global and broader view on what she aspires to do and will touch many lives doing this."

And not to be outdone, our Australian franchisee, Elise Easdown scooped the silver award in the Service Business category at the Ausmumpreneur awards. 

Huge congratulations to Elise and the Australia What's On 4 Junior awards team for demonstrating that service excellence is a priority for What's On 4.

Even more special to have these awards in our special 10th year.  Thank you to everyone who voted!

And this brings our total number awards to....12!  We must be doing something right :)

Celebrating our 10th birthday with our 2016 What's On 4 Junior Awards finalists

What a day and night we had in June at Chessington World of Adventures where we celebrated the best children's activities in the UK.  The What's On 4 Junior Awards sponsored by Insure with Max ceremony took place with a packed room full of finalists, sponsors and VIP guests.  Congratulations to everyone and thank you for making the  the day so special!

September 2015 mumandworking 2015 award recognised flexible work opportunities

The mumandworking 2015 awards was a shining star in our calendar with a fabulous ceremony hosted by Natwest in London and attended by 180 sponsors, speakers, finalists and judges.  We were particularly inspired by our Keynote speaker Annabel Karmel and also Caprice Bourret.  A huge congratulations to all our winners and finalists who really show why flexible working really does work!

June 2015 9th Annual What's On 4 Junior Awards at Drayton Manor

Our biggest awards ceremony todate with over 160 finalists, their guests and VIPs attended to watch 23 awards presented, the culmination of 6 months of nominations and voting across the UK.

Our hosts Drayton Manor were blown away by 'the energy in the room' as were we!  Huge congratulations to our finalists, winners and a big thank you to our many sponsors who make the awards possible.

Find out more at

May 2015 Launch of the Children's Activities Association to give parents peace of mind

What's On 4 is a Founding Member of the CAA and one of the experts and leading children's activities providers that have come together to put in place comprehensive standards.  At last parents can have peace of mind when choosing an activity for their children.  85% of parents in a recent survey agreed the CAA was needed.  Members sign up to a Code of Practice and work towards the UK's first independent accreditation that launches later this year.

March 2015 What's On 4 is on "top of the world" - literally!



What's On 4 was proud to sponsor Nicky Chisholm of the Mumpreneurs Networking Club as she ventured to the Arctic Circle in aid of Breast Cancer and raised over £5000!  Go Nicky!!





Radio Devon February 2015

LBC Radio Larry Lamb 28th December 2014

Clicky click play below to hear our very own Suzanne Borrell discussing flexible working and how mumandworking helps with the very interested Larry Lamb!

Formation of the Children's Activities Association December 2014

We're prouder than a proud thing to be the driving force behind the CAA and making this professional organisation of organised children's activity providers and experts happen - a first in the UK!

The Daily Mirror - 11th December 2014

What's On 4 franchise oportunities are featured highlighting the flexible working arrangements and strength of the business. 

Working with the Basingstoke ConsortiumInspiring Youth

What's On 4 has worked with the Basingstoke Consortium since 2011 to support and inspire young people to enter into the world of business ownership.

Find out more here

The Reading Cronicle November 2014
A lovely bit of local print, very nicely targetted to tell families about BabyExpo Berkshire

BabyWorld 29th October 2014
A super glimpse at the exciting and emotional mumandworking 2014 awards held at Campus London to celebrate all things flexible working.

The Guardian 14th October 2014

We're happy to be an accidental exporter and grabbing the opportunity for What's On 4 to help families all over the world back in 2009!

Some of our faves

The Times June 2007

We were in The Times back in June 2007 but aren't allowed to show you the cutting - take our word for it!